Franchise News International (blog):

Cianciulli is the third of four franchisees that Edible Arrangements is featuring throughout the year in its TV campaigns.

“In developing this campaign it was important that we were able to feature our franchisees,” said Steve Thomas, Chief Marketing Officer at Edible Arrangements International. “Our franchisees and their stores are an important part of each community, and these commercials allow us to showcase the human touch behind the beautiful, creative arrangements that are delivered thousands of times each day.”

Cianciulli and her husband Kevin currently own one Edible Arrangements location in South Carolina and another in Georgia. In a few months they’ll be opening their third location in Augusta, GA.

Cianciulli said it was her husband that surprised her with the news that she would be appearing in the new commercials.

“It was a complete surprise,” Cianciulli said. “I was lost for words, I was so excited.”