As the economy continues its slow recovery from the Great Recession, franchising remains a significant sector, both for those looking to own their own business and for companies seeking to expand their presence and generate more revenues.
But with the unsure economic climate comes challenges, as players on both sides try to balance franchisees’ sometimes-strained financial resources with the corporate need to continuously promote a high-quality brand.
Some, such as Choice Hotels International of Silver Spring, did cut their franchisees some slack during the recession, but more recently are cracking down on those franchisees who they say fail to invest adequately in their properties. Read more.