Thereâ€™s a lot of hype in the world of the better quick-dining chains â€” or what the industry calls â€œfast casualâ€ restaurants. Franchisors like to dazzle prospective franchise owners at â€œDiscovery Dayâ€ events and promise that if they put their all into the system, theyâ€™ll be successful.
But what matters to a franchise owner of one of these brands is this: Whatâ€™s the return on my investment going to be?
Itâ€™s long been hard to figure out what sort of return a fast-food restaurant offers, unless you expend some shoe leather and go talk to a lot of current franchise owners. Franchisors canâ€™t make any promises, by law, on how well your individual restaurant will fare.