Digital Signage Today:
Culver’s may typically offer quick service, but at one restaurant in the system, the franchisees didn’t think dine-in customers were spending enough time placing their orders.
Zach Steffens and his father Mike, owners of a Culver’s in Palatine, Ill., began shopping around for a digital menu board system after realizing their customers were only taking 30 or so seconds to place an order.
“It didn’t seem like enough time to go over the entire menu,” Zach Steffens said. Their Culver’s, for example, features more than 50 menu items, constantly changing daily specials, soup specials and “Flavor of the Day” custards.
At issue were their static menu boards, which couldn’t communicate all of this information without additional effort.