What is Justin Cofield, director of Lonely Pets Club, looking for in a franchisee? Donna Bennett reports.

What interpersonal qualities do you look for in prospective franchisees?
First, they must be presentable, friendly and confident, and have the ability to make and maintain eye contact consistently throughout the interview. Next, they need to show an underlying, obvious and ever present passion for pets.

I always ask myself, “Would I trust this person to come into my home to care for my pets and property?” If the answer is no, it becomes a short interview. Our brand essence is fanatical, loving care, so I also expect all candidates to genuinely have these qualities.

What past experience is attractive to you when recruiting franchisees? Read on.