Fast Casual:

Football season has traditionally been Buffalo Wild Wings‘ busiest time of the year and the chain has kicked off a new integrated advertising campaign as pro and college teams take the field.

“Football fans know that there’s no better place to share in game day excitement than Buffalo Wild Wings,” said Sally Smith, Buffalo Wild Wings CEO. “There’s a reason this is our busiest time of year: the energy and camaraderie rivals the stadium atmosphere and together with hot wings and cold beer – it’s an unbeatable combination.”

The new advertising campaign, which launched Sept. 3, focuses on football fans who “protect the football” by not missing a second of the action and who know where they watch the game makes a big difference.

“We know that game time is serious business and we’ve all had a less than ideal viewing experience at one time or another,” said Kathy Benning, Buffalo Wild Wings executive vice president of global marketing and brand development. “Our new campaign has some fun with those scenarios while reminding fans that at Buffalo Wild Wings, football is viewed the way it should be.”