Fate can strike entrepreneurs in the strangest of ways. Just ask Lenny Verkhoglaz and Mila Feldman, a married couple whose unexpected Valentineâ€™s Day experience nearly a decade ago has given way to a successful business venture now expanding nationwide. Today, the couple announced that it is launching a strategic franchise expansion plan for Executive Care, the renowned Northern New Jersey-based home healthcare business established in 2004 and recognized throughout its home region and South Florida for its quality and compassion. â€œCupidâ€™s arrow really struck us in an unforeseen way that Valentineâ€™s Day,â€ remembers Feldman.
â€œOne of our elderly neighbors was alone in her home after her daughter went on vacation â€” she needed a helping hand. My husband Lenny and I offered to stay with her and spent Valentineâ€™s in her home helping her out, sleeping on a floor mattress in case she needed help in the middle of the night. That experience transformed us.â€ Continue reading.