Executive Care Announces Nationwide Expansion Through New Franchising Initiative


Fate can strike entrepreneurs in the strangest of ways. Just ask Lenny Verkhoglaz and Mila Feldman, a married couple whose unexpected Valentine’s Day experience nearly a decade ago has given way to a successful business venture now expanding nationwide. Today, the couple announced that it is launching a strategic franchise expansion plan for Executive Care, the renowned Northern New Jersey-based home healthcare business established in 2004 and recognized throughout its home region and South Florida for its quality and compassion. “Cupid’s arrow really struck us in an unforeseen way that Valentine’s Day,” remembers Feldman.

“One of our elderly neighbors was alone in her home after her daughter went on vacation — she needed a helping hand. My husband Lenny and I offered to stay with her and spent Valentine’s in her home helping her out, sleeping on a floor mattress in case she needed help in the middle of the night. That experience transformed us.” Continue reading.

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