It’s rare for most people to purchase more than one or two coffins in their lifetime (and rarely do they get the opportunity to purchase one for themselves.)

Most people, when they do purchase a coffin, are so overcome with grief that they’re not in any position to do comparison shopping, and as a result the funeral industry is rife with hidden charges and secret price lists.

After arranged a funeral for a friend, Steven Mitchell realized that industry was ripe for change. His new company, allows visitors to purchase a coffin directly from his online store, or to submit a request for a specific coffin that is then forwarded to hundreds of funeral directors around the UK that are then able to bid on the casket.

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