Nigel Baker and Eleanor Hoad came up with the idea Urban Harvest, a community juice and preserves business, after years of watching surplus fruit go to waste in gardens across the city.
Their new enterprise, which aims to reduce food waste, slash transport miles and encourage healthy eating, will see tonnes of apples, pears and plums transformed into juice, jam and chutney to be consumed by the people who donated their fruit to the scheme in the first place.
The products will also be sold at farmers’ markets, shops and restaurants.
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