Nothing will tell you how good the food is quite like your stomach. For Michael Jordan Friedman, it was good choices mixed with instinct that has helped put his health food business on the radar. According to Crain’s New York Business, the inspiration hit while working as an independent food consultant. His job required him to deal with slaughterhouses, and he didn’t like what he saw. That experience helped turn him vegan, and planted the inspiration for his business.