Every businessperson will know the importance of brand image and company reputation. But usually this means understanding the value of marketing and the essential nature of customer engagement. Although we see other brands having facelifts and completely overhauling their image, it is often something that none of us would particularly think to do. It seems like changing your name, changing your website and making all sorts of other huge shifts would probably be more trouble than it’s worth.
But there are loads of reasons that you should be considering investing huge amounts of capital into a complete overhaul of your company. The main reason is that it will allow you to go back to the drawing board and understand the basic principles behind your business.
Usually, everything from marketing plans to brand image will have been developed as your business practices evolved. That can often mean that they are not optimised to the current state of your business. Imagine that they are a house that has been built to accommodate your ever-changing needs. Extensions will have been added here and there, and wiring will be crossing over and tangled. At some point, it will make more sense to redesign the house and rebuild a new one from scratch. It will be more efficient, and it will completely suit your needs.
First of all, you should be thinking about a name change. When we see brands change their name it is always a bold move, but it can pay off. Many brands find that their original name represents a function that has since evolved. As a brand, you don’t want to be associated with out of date practices, so it may be up to you to change your name to represent this.
If you are doing this then you should be wary, as it will be expensive. You don’t want to change your name and lose the whole cache you have as a result of your established work. What you will have to do is launch a large advertising campaign to inform the public that you are changing your brand name. You should also think about a logo redesign in this case.
You should also consider a redesign of your office space. This is a great way of letting your employees know that you, as an employer, expect there to be an internal overhaul in business practices. Office design from Strategy Hat will allow you to create a space that you feel represents your new philosophy. This should mean that there is a space that will inspire increased productivity in your office.
A company facelift should also entail a reevaluation of your practices in general. This means blowing away the cobwebs of convention, and reassessing what you actually want to achieve as a business. It can be too easy to sleepwalk into set ways of doing things without any real justification. If you can afford it, it may be worth splashing out on external consultants who can give you an objective sense of your business in this regard.