Jennifer Beall didn’t think her concept, a service cleaning car seats for busy parents, would catch on with consumers. Boy, was she wrong.
After turning cash flow positive just four months after launching in 2010, Tot Squad has seen revenue double each year, to just under $1 million.
And her company isn’t alone. It’s just one example of the growth of specialized franchises in the last few years.
In the fight against big-box retail concepts, getting more personal is getting more popular.