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Setting up and running a small business requires a lot of hard work. What’s more, as the owner of a small business, you must maximize your resources and generate revenue quickly and consistently. That’s the only way your business will survive. This is why it’s important for you to ensure that you are using the right marketing strategies. In fact, one strategy you might have overlooked that could help your business enormously is call tracking.
How Call Tracking Will Help Your Small Business
Does your business get a lot of telephone inquiries through your online marketing activities? If so, it might be smart to use a call tracking platform. This will help you to obtain data about the performance of all your online marketing activities. Here are some of the benefits you will get by using call tracking.
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1. Measuring the Impact of Your Content
Call tracking software, as the name implies, allows you to track the activities of the customers who visit your site. The software will tell you the pages they visited before they called you. This will give you insights into their customer journey. In short, you’ll gain a better understanding of your customers.
2. Detailed Call History
Another benefit of using a call tracking platform is that you will have a complete call history. This will help you to connect with prospective clients regardless of whether they converted previously.
For example, if you have a new product or service to offer, you can connect with people who have called you in the past. By referring to a prospect’s call history, you’ll be better prepared to make the most of the opportunity you now have to contact them about your new product. In other words, you will have the upper hand. That’s because you’ll be calling someone who already knows about your company. As we all know, a call to someone you’ve already spoken with is more likely to go your way than is a cold call to someone who might have never heard of your company.
3. Potential Geolocation of Your Business
The primary goal of any small business is growth. Call tracking will tell you the different geographical locations of the people who are calling your company. This will assist you in evaluating the geographic areas where you are getting more business from. It will also help you to identify any additional business opportunities you might have in that region.
4. Enhanced Operating Standards
Call tracking will allow you to record and play back phone calls. This will help you to create a clearer picture of your client’s preferences. By better understanding your clients, you’ll be able to provide them with better customer service.
5. Improved Staff Management
Call recording allows you to better understand your clients. And it can also help you to learn more about your staff members. Further, call recording allows you to monitor your staff. You’ll be better able to ensure that they are offering excellent customer support to the customers. This approach will ultimately leading to increased conversions. Additionally, it can also be a useful training tool for your employees.
Many business owners are already using call tracking platforms to help them in their businesses, This includes businesses such as law firms, hotels, and home service companies. If it works for these companies, there’s a good chance call tracking will work for your business, too.