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Are you looking for ways to attract customers and keep them coming back for more? Then try offering a free gift or bonus. You could be happily surprised with the results.

Whether yours is an online e-store or a brick-and-mortar retail outlet, your customers are your raison d’etre, your reason for living. In other words, without a steady stream of customers, your business would cease to exist.

Offering a bonus shows your appreciation for your customers. What’s more, a bonus helps to keep your business at the top of your customers’ minds.

What Bonus Offers Have You Received Lately?

The idea of offering bonuses is not a new one, of course. That’s because everyone loves getting free stuff, and merchants and marketers have learned to capitalize on this basic human trait.

As a matter of fact, you’ve probably received more than one offer for bonuses or free gifts in your email just in the last few days. For example, perhaps your credit card company has offered you an upgrade to a new card that comes with a bunch of free airline miles. Or maybe your favorite coffee shop offers free WiFi.

Perhaps you’ve gotten an offer from a bank. Banks frequently offer a bonus to new customers, and some of those bonuses are pretty tempting. For example, TD Bank offers $300 to customers who open a new checking account when they meet certain criteria.

Also, multiple e-commerce sites as well as traditional retail stores give free gifts to their loyal customers on their birthdays. All customers have to do is sign up on these stores’ websites and leave their contact information.

NetEnt Casino Offers Free Cash

Another example comes from the world of online casinos. Recently, NetEnt Casino revamped their website to give it some cool new features. One such feature is the 10 euros free casino bonus. This bonus is specifically for new customers who are looking to try out online gambling at NetEnt Casinos. When they sign up, new customers get a coupon code they can use to gain access to 10 free euros. However, the bonus is added to their account only when they make their first deposit at the casino.

What Bonus Could Your Business Provide?

A bonus for your customers could be anything your target market would value. For instance, if you know that people visit your blog to learn more about your industry, you could offer them a free ebook or audio file that gives them fresh information.

A bonus could be tangible as well. Let’s say, for instance, that you own a local sandwich shop. You could track customers’ purchases with a punch card, then give customers a free sandwich after they purchase ten sandwiches from you. If you own a spa, your most loyal customers would probably love the bonus of a free facial on their birthdays.

What Will Your Business Gain in Return?

As a business owner, offering a free bonus could turn out to be a winning situation for you. That’s because not only will you have new visitors in your store or on your site, but you could also gain access to those customers’ email addresses if you set things up right.

And this could set you up for your next round of marketing—an email campaign. And an email campaign can be one of the most effective marketing tactics you can possibly use.


Learn more about various marketing techniques by checking out some of the articles in the Marketing section of our blog.

About the Author

Carrol Strain is a Top Rated Premium copywriter on Upwork, as well as editor and on-call writer for the Business Opportunities blog.