Featured image by Gerd Altmann from Pixabay
Increasing sales is the main goal of all businesses across industries. With more and more customers choosing to buy online, millions of businesses are now realizing they need to get online, drive traffic, and convert visitors into paying customers. Sound like something you’d like to achieve for your own business? Read on as we explain some of the top ways to convert browsers into customers and increase online sales.
Write Honest Sales Copy and Gain More Online Sales
Writing honest sales copy should come as standard. Unfortunately, though, the Internet is full of marketing content that’s pushy and false. But consumers can spot sales jargon a mile away. Don’t give them the opportunity to click away without seeing what you have to offer.
Be confident without being forceful and don’t make claims you can’t back up. For example, if you run a weed subscription box business and delivery normally takes five or six days, don’t guarantee quick delivery times. Or if you run a high-end hair salon, don’t say you offer the cheapest prices around—unless you do. Be straight and to-the-point, honest and approachable, and watch your online sales increase.
Get Testimonials to Attract Online Sales
Customer feedback has never been more important than it is today. So if you have glowing reviews from previous customers, it’s time to showcase what they have to say. Use their words to your advantage. Don’t have any reviews? Ask your next 100 customers to leave feedback. Putting testimonials and reviews on your site inspires confidence in your product or service and reduces doubt. This leads to higher conversion rates and strong brand credibility. Basically, it’s a win-win.
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It’s important to be truthful about your product or service, but it’s also important to create a sense of urgency. In short, you need to persuade consumers to buy from you sooner rather than later. From time-sensitive offers to limited-edition products, it’s all about offering incentives (such as free shipping, 10% off, and so on) and encouraging action to improve online sales.
Give a Guarantee
The downside to selling online is that potential customers can’t see your products physically. What happens if your product doesn’t live up to their expectations? For example, will the color they buy be a darker shade than what’s advertised on your website? Alternatively, what if the product just doesn’t work?
But giving a guarantee will dramatically improve your online sales. It will enable shoppers to buy with confidence, knowing they can get their money back should something go wrong. The goal is to remove the risk.
So think about your particular business and what would work best for your product or service. Would a 6-month warranty inspire confidence? Or how about a 90-day money-back guarantee? Or maybe free returns and the promise of a full refund?
Provide Trusted Payment Options
So, your business accepts credit card payments? Great, but what about PayPal, Apple Pay, WePay, Stripe and the other major alternative payment options that are proving to be extremely popular, especially with the younger generation?
Gone are the days of just offering an option to pay by American Express. If you want to appeal to the mass market and improve your online sales, it’s important to offer as many payment options as possible. Remember, you should not be making it hard for consumers to give you money. Be sure to also look into the mobile version of your site and how easily payments can be made there.
Make your online business stronger and better than ever by putting these tips to work and improving your online sales.