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SEO can be hard to master, especially if you’re a beginner. Most businesses today typically hire or outsource a marketing team to handle SEO for them. However, a small business may not always have the resources. Fortunately, there are tools available that will make the process simpler for a beginner. Even SEO experts use them to increase efficiency.

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Why Are SEO Tools Necessary?

Using a tool means you get to automate some tasks. For example, analyzing results and researching keywords are two of the most tedious functions of SEO. By using software, you can increase accuracy and improve turnaround times. Using tools is also highly recommended for large-scale SEO campaigns. Even the most basic SEO packages will likely include the use of these tools.

Having said that, here’s our list of the best tools suggested by SEO experts and marketing professionals alike.

A Tool for Keyword Research

Google should be your go-to tool when it comes to website crawling. But you can add more to your arsenal by using another tool specifically designed to help marketers with keyword research. Ahrefs, for example, has some additional features that make it easier to analyze your SEO results. Many use this tool to check what competitors are doing and use it as the starting point for getting backlinks. You can also use the tool to search for content within your niche that gets the most links and get a performance summary of each page on your website.

SEO Marketing Tool Used by Experts

One of the essential aspects of SEO is to ensure that you’re getting the results you expect when it comes to rankings. And SEMRush is the tool that has the feature you need. What SEO experts like about this tool is how it allows you to easily assess page rankings. Not only that, but you also get timely information on changes as well as opportunities for improvement. Moreover, it gets more detailed because the tool will also allow you to compare your website performance to your competitor’s.

An All-in-One SEO Management Tool

If you had to choose only one tool for SEO, Moz Pro is an excellent option. Experts who use this tool are quite impressed at how the software remains updated, despite the consistent changes in Google’s algorithm. The tool also features a chat portal that offers helpful and insightful answers. It’s a full-service resource that you can use for basic SEO tasks such as website crawling and keyword research.

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Free SEO Tools That Even the Experts Use

This option is for a business that wants to try using SEO tools but doesn’t want to spend money on subscriptions. Answer The Public is one example of a free tool that expert marketers often use to look for article topics. If you hire a freelancer to write blog posts, for example, you can use this tool to come up with a list of topics, making the task much easier for the writer. Of course, finding topics for articles isn’t the only thing you need to focus on when it comes to SEO. While it’s certainly helpful to have a free tool like this, it’s still best to have additional software resources, especially those you can use to track progress and performance.

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