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5 Essentials Every Real Estate Investor Needs to Know

Real estate investments are the go-to for those who want to maintain their value and create a reliable source of passive income. Still, how do you invest in real estate? What are some of the essentials? Here are the five basic things you need to know to be a reliable real estate investor.

1.   Market Research

One of the most important things you need to understand is that, as a real estate investor, you’re betting against the market. So, you need to understand what’s happening before determining if the purchase is worth it.

  • Local market analysis: You must first consider the local real estate market. When it comes to specific regions, you can analyze historical trends and make future projections. You can also conclude market fluctuations.
  • Neighborhood analysis: When you’re investing in real estate, you need to understand that you need to go deeper than just the local market. You need to look into the neighborhood and district you’re talking about. The reputation of the district and the quality of amenities available will greatly affect the worth of the property.
  • Future development and zoning: The next thing to understand is that every real estate investment is long-term. Fixing and flipping is no longer as popular as it used to be, which means that municipal plans spanning decades will affect the value of your investment.

While these are the most relevant factors, you must consider as many things as possible.

2.   Financial Planning

An investment is a major financial decision, and you need to approach it from the perspective of a financial decision. So, there are some financial planning skills that you should learn to get craftier as a real estate investor.

  • Financing options: Even the most affluent real estate investors seldom just put their cash into investments. When talking about commercial properties and residential buildings, we’re talking about buildings worth millions, which is why financing options make such a difference.
  • Cash flow analysis: Overinvesting will increase your expenses, but investing in real estate is supposed to help your cash flow in other ways. You’ll either generate rental income or cut down on rent money that you would otherwise pay. Not to mention that taxes and deductions may also help in this respect.
  • Exit strategy: As an investor, you must always have an exit strategy. Even the best economist in the world can make a mistake. The point is that you should figure out when it’s just not worth staying.

Remember that these three are merely the basics; there’s much more to it.

3.   Finding Assistance

As a real estate investor, you might find yourself in a situation where you’re sometimes overwhelmed with the amount of work that has to be done. To solve this problem, you might want to get a real estate virtual assistant. Here’s how this can be of help.

  • Research and outreach: As an investor, you’ll usually have an idea of investing in mind but no clear property that you should invest toward. So, having someone check out these sites, send emails, and make a shortlist of properties you should look at can be quite helpful.
  • Property management: Buying property is not the end of the journey. What are you going to do with it next? If you want to rent them out, a virtual assistant can help you so much with property management. They can schedule maintenance, help you collect rent, talk to tenants, and more.
  • Document preparation: While generally speaking, you want to have this done by the legal team, a virtual assistant can help you so much with paperwork. There are many applications that you need to submit. Fortunately, all of this is done digitally nowadays.

Hiring help is the best way to reduce your workload and get more time for your activities.

4.   Property Valuation

As a real estate investor, you usually rely on others to tell you how much a certain property is worth. Hiring several appraisers to help you figure this out is effective but incredibly expensive and time-consuming. Here are a few tips to become better at getting this idea yourself.

  • Comparable sales: Look for properties of a similar size in the same or a similar neighborhood. This way, when you compare a few properties, you’re doing more than just shopping around. You’re also developing a reference point. Just bear in mind that emergency sales may offset your estimation a bit.


  • Cost approach: Remember that sometimes you’re not going to buy a property and use it immediately. This is rarely the case. So, when approaching the property, consider how much you’ll have to invest to make it livable or usable. Also, remember to factor in the depreciation.
  • Following market trends: Just because a certain property had a certain price a few years back, this doesn’t mean it’s still the case. You must follow market trends to know what to expect. The same property might have had wildly different prices in 2006 and 2009.

Remember that while these steps give you a general idea, they do not replace a professional valuation.

5.   Risk Management as a Real Estate Investor

Every investment carries a certain level of risk, and the key to being an investor is not in avoiding risk (you’ll never make money this way) but in navigating it. Here are a few risk management tips to help you out.

  • Diversify: Investing all your money into a single property is a gamble. Although property is seen as more stable than stocks, putting all your money in a single asset class is never a smart move.
  • Property insurance: When investing in property, you have more to fear than just the market crash. What if faulty installations lead to a fire that destroys the property? As a real estate investor, you need to take insurance very seriously.
  • Tenant screening: If you’re renting out the property, the biggest risk is the tenants. By learning how to check your tenants and their records, you’ll become more resilient to all sorts of unpleasant scenarios.

Being aware of the hazards is not the same as being a pessimist. You need to know where the trap is to avoid it. It’s that simple.

Arm Yourself with Knowledge as a Real Estate Investor

Ultimately, as a real estate investor, you’re not just relying on your hunch. There’s so much work in discovering the right properties, developing investment strategies, and managing the risks. You need some help on this path but, above all else, you must arm yourself with knowledge. Even if you rely on specialists, you need to, at the very least, understand what they’re doing. This is the only sensible way forward.