Direct Selling Grows As Economy Slides
Due to today’s challenging economy, stay-at-home moms — many of whom are highly educated, experienced and motivated — are jumping back into the workforce, but they are choosing their new-found careers very selectively.
Paperly, a Chicago-based direct sales business focused on the stationery industry, provides opportunities for stay-at-home moms who do not wish to abandon the lifestyle they currently enjoy.
Therefore, non-traditional careers, which provide flexible, at-home work schedules, are growing in popularity as financial times toughen. One such career track, the direct selling industry, best known by last generation’s stalwart companies Avon and Tupperware, has seen its business swell historically when a recession hits, according to the Direct Selling Association.
“We have seen a surge in moms asking how they can make legitimate money while staying at home,” says Cindy Rudman, co-owner of Paperly. “They have told us they want to help pay-off holiday bills without sacrificing being a mom.”
One reason direct sellers thrive in a down economy is because their proven business model eliminates much of the risk tied to starting and operating a business.
Photo by Paperly, LLC..
Curt on January 22nd, 2009 9:26 am
Agreed. These work-from-home businesses are going to continue to explode in the next few years.
Jaclyn on January 22nd, 2009 9:35 am
With the way the economy has been treating most people now a day’s, it’s no surprise that those stay at home mom’s are wanting to return to work in some form even if it’s from their own home. when i was about a month away from having our first child, we agreed i would become a stay at home mom, but with time’s proving to be tough, even i decided to go to work out of my home. money is money no matter where it come’s from…it all count’s and helps out in the end.
cassy on January 23rd, 2009 3:31 am
i agree direct selling really have a big chance of making a good business profit,i can prove it coz i am too doing a direct selling of avon cosmetics and for me its it really cool ,will i have a lots of friends and its easy for me to sell any product coz i love what im doing and i put all my hard work into it, now i got a big savings from my direct selling,
Leave a Reply