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Small Business Website Mistakes To Avoid
photo credit: juhansonin
Many people think that setting up a website is less detailed then it really is. There are so many different aspects and sectors of setting up a website that either make or break how that website does in terms of traffic it receives. Here are some very important mistakes to avoid when setting up your website, recently posted on DMiracle.com.
- You don’t include a clear overall objective for your website. What good is your site if people don’t even understand what the goal of your site actually is?
- You don’t have any tools to help measure your progress on the site. You need to be able to measure the progress your site has, that way you know what should be tweaked and what is working and can be left the same.
- Not having some sort of action plan for the people that do make it to your website. This can be something like a sign-up list, weekly emailings, a block of articles for them to read and more.
- One of the most common mistakes I see is small business owners not focusing on or effectively communicating the value of their service.
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Mike Hanson on July 7th, 2009 4:44 pm
The biggest problem is that small businesses need too many different tools to manage their website, send out newsletters, manage contacts/customers, sell online, analyze data etc.
Many of these systems (WebCMS, E-mail Marketing, CRM, e-Commerce, Analytics etc) are overkill for the small business who rarely has the resources to dedicate full time staff to these tasks.
With the advance of SaaS (Software as a Service) new solutions are presenting themselves. One such solution is eSuiteOne, an all-in-one online business suite which includes Website (WebCMS), e-Commerce, e-mail marketing, Blog, CRM, and integrated analytics that gives you all the key data in ONE place dashboard.
No need to purchase and install 5 or 6 different software packages (everything runs on the web) no patches or version updates to install. Starting at $59.95/month it’s affordable for most small businesses and I believe they still offer a 30 free trial: http://www.esuite.com
Regards
Mike
Diane Rice on October 15th, 2010 6:48 pm
Your so right I have a college site the focus is for students to share educational resources. Its very hard to promote a website and get the right advertisement out to the public. I am dealing with 4 different companys its expensive. Am now trying to promote it myself, but I will check out esuite this might be the answer Iv’e been searching for. Thanks for the information.
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