Oleksiy Pikalo’s business OnLatte specializes in decorating lattes. You heard that right — he’s invented an industrial robot that can pretty up, or put advertising on, any foamy beverage. Inventor’s Digest has more:
Pikaloâ€™s invention, a beverage art printer, sprays a thin layer of caramel on the surface of any foamy drink, transforming a milky latte or an amber Guinness into a canvas. The beverage art printer uses images sent from a computer, so, â€œIf youâ€™ve got a picture of it, itâ€™s a safe bet we can print it,â€ Pikalo says.
The printerâ€™s versatility and unique medium has made it attractive to companies looking to promote their brands. Although the printer is not yet for sale, Pikalo has received more than 350 pre-orders. While many baristas deride what they call the printerâ€™s â€œcookie cutterâ€ kind of art, advertisers laud the printer for its captivating use of an unlikely surface.
â€œEveryone looks at his or her drink before the first sip. Seeing something unusual, such as our logo will be a conversation starter for sure,â€ says Haydar Kustu, marketing manager for Bruker Corp., which manufactures scientific instrumentation in Billerica, Mass.
You can preorder a Latte Art Printer here. Pikalo isn’t quite sure how much they’re going to be, but it’ll probably be in the $500 – $1500 range.