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Three Things To Be Successful With Social Media

By on October 7, 2010 in Featured

Attempting social media marketing without a well-planned strategy is like jumping into the deep end of the pool when you can’t swim — not a recipe for success. At Entrepreneur’s Winning Strategies for Business conference, Starr Hall revealed three things you must do to be successful with social networking.

1. Build social proof: Social proof is just that, proving online that you’re worth doing business with. Your reviews, testimonials and recommendations are what convince people you are worth building a relationship with.

2. Choose quality not quantity: The more people you know, the less you know them. Hall asks; if you have 50,000 friends online, how can you possibly manage those relationships? The answer is, you’re not. Stop thinking about the numbers! The whole point of social media is to cultivate relationships with your market, it’s not a popularity contest. Concentrate on developing a rapport with people who engage with your brand online, the numbers will take care of themselves.

3. Have a plan and procedures: Imagine hopping in your car to take an out-of-state road trip, only you don’t take a map. That’s the analogy Hall used to illustrate a common mistake among small-business owners; participating in social media without policies and procedures.

Photo by Photofunia.

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Rich Whittle has added 6,226 posts to Business Opportunities Weblog.

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  • http://loyaltytoday.com Brandy Goode – SMM

    As an open networker you could end up with thousands of followers and yes I think it would be hard to engage with that many but it wouldn’t be impossible to manage. But the old rule always seems to apply – quality over quantity.

  • http://7lavas.com Luay Rahil

    People still dont understand social media, they still think to care about numbers, but you are right, it is quality of relationships that matter.

  • http://www.soshyman.biz Darren Osborne

    Unfortunatelt People still think that it is like tradional advertsiign and try to shove thier promo messages done peoples throats rather than interacting with them

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