The Underage Entrepreneur

By on January 28, 2011 in Ideas


What do you do on Saturday night if you’re away at college and under 21? Visiting a local club is probably not an option.

Jack Donnelly was faced with that problem. He wasn’t yet 21, so he couldn’t visit the local hotspots when Friday or Saturday night rolled around. Unfortunately, there weren’t any alternatives near his school. Rather than wait until he’s 21, he’s decided to create an alternative now reports ReviewAtlas.com.

Donnelly, 20, purchased the former Touch of Country building on the Square just before Thanksgiving and plans to open a dance club in March. The business major from Chicago came up with the idea earlier this school year.

“It just started in one of my classes, we were talking and my teacher was talking about identifying places with gaps in the market, an age group or something undefined in the region. For underage kids, in the college in particular, there’s not much to do,” Donnelly said. “The whole point is to give underage kids something to do. We can’t even get in to bars here under 21.”

The club, which will be called AfterDark, will be open to those 19 and older or students with a college ID.

Rather than wait until after he graduated, the junior wanted to strike while the idea was hot.

“Part of it was being underage right now. I was thinking if I waited someone else would think about it, or I wouldn’t care so much if I wasn’t underage. You know, everyone wants to lower the drinking age until they turn 21 and then no one cares. I felt strongly about it now and I didn’t want that to disappear once I (turned 21). It’s become a big part of my life,” Donnelly said.

Photo by Allan Chatto

college parties


Angela Shupe has added 5,783 posts to Business Opportunities Weblog.

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  • http://www.socialmediawave.com Craig Stark

    Interesting concept- it raises an obvious question-if he is in college, presumably without a job, how does he buy a building?

    Who in their right mind would give a student a mortgage?. A bank would kill the idea based on many other “club” businesses that failed in 6 month or less.

    There is nothing wrong with thinking of business ideas- college professors are not really good at execution so I would look outside the ivory walls for collaboration on ideas like this.

  • http://www.languageforeign.com Syed Housein

    I had an entrepreneur mind set at a young age. I was 19 years old at the time. I made a lot of mistakes and wasted a lot of money. At age 28 right now I am doing quite well. You have to fail in order to succeed. That is my life lesson

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