Three out of four Australian business women use Facebook as a marketing tool and 60% have a business Twitter account, an online survey has found.
The survey, conducted by social media businesses Brand Meets Blog and Mum PR, found that of the 708 respondents 43% spend between five and 30 minutes per-day updating their businessesâ€™ Facebook fan pages.
In comparison, 40% spend less than five minutes per day on their businessesâ€™ Twitter account.
Louisa Claire, director Brand Meets Blog, said: â€œBusinesses need to take those networks more seriously as a marketing strategy. Itâ€™s not enough to just have an account; you need to know how to use it.â€
Photo by Sean MacEntee