Three out of four Australian business women use Facebook as a marketing tool and 60% have a business Twitter account, an online survey has found.

The survey, conducted by social media businesses Brand Meets Blog and Mum PR, found that of the 708 respondents 43% spend between five and 30 minutes per-day updating their businesses’ Facebook fan pages.

In comparison, 40% spend less than five minutes per day on their businesses’ Twitter account.

Louisa Claire, director Brand Meets Blog, said: “Businesses need to take those networks more seriously as a marketing strategy. It’s not enough to just have an account; you need to know how to use it.”

Photo by Sean MacEntee