Denver-Based Quiznos Seeks Recovery With New Marketing Strategy

Denver Post:

In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway.

Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos’ now-discarded “value” era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium.

“It’s all about going back to Quiznos’ heritage — high-quality, good-tasting food,” said Greg MacDonald, chief executive of the Denver-based sub-sandwich purveyor. Read more.


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