In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway.
Gone are the $3 Sammies and $4 Torpedoes â€” symbols of Quiznos’ now-discarded “value” era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium.
“It’s all about going back to Quiznos’ heritage â€” high-quality, good-tasting food,” said Greg MacDonald, chief executive of the Denver-based sub-sandwich purveyor. Read more.