Cafe2U, which transformed the way that people buy coffee in Australia and the United Kingdom, is duplicating the feat in the United States. The first few Cafe2U franchises have opened and are exceeding sales projections. The Australian company plans to open over 1,000 additional franchise locations in the U.S. within the next 5-10 years.
Cafe2U pioneered the idea of mobile espresso served from a van. The company began on the northern beaches of Sydney, serving surfers who wanted access to great coffee without leaving the beach. Cafe2U soon discovered a much bigger and more lucrative group of customers: Workers in industrial areas and office parks who craved premium coffee, but who had no access to a coffee shop.
Cafe2U mobile espresso vans deliver coffee to customers on a route, Monday through Friday, serving a variety of businesses each day. Cafe2U vans also appear at events.