Pizza Marketplace.com:
Pizza Patrón has opened up the San Diego DMA for development. Currently, the chain has one location and plans to expand to 15 more in the area.
“This is a great market for us, given the population is more than 32 percent Hispanic and that number is growing,” said Victor Vazquez, Pizza Patrón franchising manager. “Since the 1990 Census the Southern California region has grown by 12.8 percent; perfect for our brand!”
Pizza Patrón develops its stores in neighborhoods that are predominately Hispanic and often features marketing campaigns specifically directed toward the demographic, such as the recent Pizza Por Favor event.
“Mainstream culture in America is changing due to Hispanic growth and influence,” Vazquez said. “We are very proud of our brand focus. We have always promoted the relevancy of Latino culture in America… and we will always look for ways to champion Hispanics in this country and abroad.”