Speaking to US talk-show host Charlie Rose, Bezos delved deep into everything from the Kindle and industry disruption, to the early days of his e-commerce empire. And when Rose asked him if there has ever been a time since Amazon “gained traction” where he thought he could lose it all, this is what Bezos had to say.
“I’ve been optimistic about Amazon since the early days,” says Bezos. “I was most pessimistic literally at the very beginning. It took sixty meetings to raise a million dollars, which I needed to get the company started. Twenty two people providing around $50,000 each, on average, to get me that million dollars. That was the riskiest time for Amazon, that’s when the whole thing may never have happened. Raising that money was very, very difficult.”