Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

331825 sk lg

CNBC reports that Cascades Tissue Group has introduced a line of toilet paper called Moka that is made from recycled cardboard boxes.

Cascades is betting American consumers have become so accustomed to seeing brown napkins and paper towels they associate these products with a positive environmental message. As a result, Cascades expects some consumers are ready to accept toilet paper that is not the usual bright white.

But Americans have been very resistant to colored bath tissue in the past, and Cascades’ rivals aren’t as confident the market will be receptive to the color choice.

“I think in the back of the mind there is this issue of cleanliness, and white is considered to be a sign of a product that is clean,” said Lisa Morden, tissue product manager for Kimberly-Clark’s K-C Professional North America unit.

Will it fly, or this just green marketing at it’s basest?

About these ads

Originally posted by Dane Carlson on March 21, 2014 in Inventions.


Related Posts

import export business
BluePromoCode - Fast, reliable coupons