Radio’s Not Dead, Just Evolving

According to Orlando Sentinel, Jason Bailey plays a big part in the evolution of radio. At the very least, his company is finding creative ways to make some money through advertising.

His company creates radio programming to sell advertising to, or insert product placement within each show- such as a one-minute segment on cooking, or automobile maintenance that promotes branded related products and services.

Ad content bundled with programming is picked up and aired on other channels throughout the company’s radio network.

Bailey says he started his company about three years ago despite the economy because radio is a good platform for him to blend his passion for radio broadcasting with his entrepreneurial interest in back-of-the-house, behind-the scenes radio business development.

“Everyone brings something to the table,” he said. “But we still have a piece of something familiar as we work toward this very new thing.”

One of those challenges is that consumers can by-pass radio by plugging in mobile players and portable drives into their car radios, he says. But demographically targeted programming can provide consumers with the entertainment and information they want, when they want it, says Bailey.

Photo by Stephen Michael Barnett

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