There’s a difference between someone who starts a business because they’ve found a profitable business idea, and someone who is absolutely driven, compelled even, to create the very best product possible.

Have you seen the movie Jiro Dreams of Sushi? It is a documentary about sushi master Jiro Ono. His tiny, out of the way restaurant, serves, according to many who’ve eaten there, the very best food in the world. I find that the film is an excellent reminder of the fact that there’s a difference between someone who starts a business because they’ve found a profitable business idea, and someone else who is absolutely driven, compelled even, to create the very best product possible.

I’ve collected a number of short profile videos of other small business people in this category below, and hope that you enjoy them.

 

 

He Makes Knives By Hand

Joel Bukiewicz is the man behind Cut Brooklyn, making high-end knives to order for chefs. The video takes you through the process and addresses questions like how many knives do you need, what’s up with Santokus, and what is the best knife to own.

 

 

A Pocketful of Seeds

A Pocketful of Seeds

Jeremiah “Jere” Gettle has always been passionate about saving seeds. He is the founder of Baker Creek Heirloom Seeds.

 

 

Pickles and Only Pickles

Pickles and Only Pickles

Heres the cliché: Alex Hozven craved pickles when she was pregnant with her first son, 12 years ago. And the twist: She started her own pickling business. The Cultured Pickle Shop sells pickles ranging from classic sauerkrauts to unusual kimchees and Kombuchas—way beyond the sour dill. But its the experiments, like the mysterious nuka pot or pickled blood oranges, that really get Hozven excited. Theres plenty of zing, zest, pow in all her pickles, though.

 

 

They Sell Cookbooks

They Sell Cookbooks

Nach Waxman is owner of one of the largest food bookstores in the country, Kitchen Arts & Letters, in Manhattan. From his perch behind the counter, he sees customers—famous chefs, not-famous line cooks, and civilians alike—streaming in to peruse his bountiful, unusual collection. Waxman shows us the basement, where hes got some truly rare books. And he shares an unlikely bookstore success story: beating Barnes & Noble.

 

 

Only Four Pizzas on the Menu and

Only Four Pizzas on the Menu and No Fancy Toppings

Anthony Mangieri does one thing at Una Pizza Napoletana, and he does it the very best way he can.

 

 

She Makes Marmalade

She Makes Marmalade

June Taylor is a master jam maker and has a rabid following in the San Francisco Bay Area, where she creates and sells her preserves. Here, she explains how she makes marmalade, including the mysteries of natural pectin, the importance of instinct, and the economies of scale in artisanal production.

 

 

Nothing but Soda

This Store Sells Nothing But Soda

Galco’s Soda Pop Stop in Los Angeles looks like any other mom-n-pop grocery store when you enter, but a quick look around and you’ll see what makes the shop unique. The store sells nothing but soda, 500 different types of fizzy sweet-tooth-satisfying beverages.

Originally posted by Dane Carlson on July 31, 2014 in Featured.

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