6 Creative Ways to Promote Your Wedding Planning Business
Let’s face it. Marketing and promotion for your wedding planning business feels like a chore, especially if you’re not as savvy at it as you are at planning weddings.
However, unless you market yourself, your business goes belly up. Let’s look at a few savvy ways to get your lovable face in front of bridal leads in ways your competition doesn’t have the guts to.
Have you heard of Ben Settle? He bills himself as the “World Leader in Email Copywriting Education.” For good reason: He knows how to persuade, how to entice people to get off their chairs and get to writing emails that sell.
Knowing how to write emails that intrigue—and convert prospects into customers—is one of the best ways to excite your email list subscribers. Your customer base and clients are people, after all. Keep chatting with your Chatty Cathy brides and build relationships.
Almost everyone who’s anyone swears by the value of content marketing. Get into the habit of regularly sharing useful information on your blog. For example, post a wedding planning checklist unlike anything your competitors have shared.
Don’t scoff. Darren Rowse of Problogger.com reportedly makes $40,000 a month. Posting great content on your blog paints you as an authority figure people can trust.
How often do you buy from Amazon? Do you purchase products based solely on the manufacturers’ claims? Or do you base your judgment on other customers’ reviews?
To use myself as an example, I read at least 3 pages’ worth of feedback before buying anything online. Use this simple truth to your advantage. Devise a system for clients and customers to leave feedback, reviews and testimonials.
To give another example, check out Ben Settle’s Goodreads page (with the link above) to see an effective way for using testimonials that won’t bug your site’s visitors. Then spread this good will to your profiles on LinkedIn, Yelp, Facebook, and so on. This tactic lets your happy customers do the sales pitch for your wedding planning service.
4. Direct Mail
Yes, plain old fashioned snail mail. While it’s true that we’re bombarded with junk mail now more than ever, it’s just as true that direct mail still pulls. Legendary copywriter and marketing guru Gary Halbert said this about direct mail: “What I would do instead is type or hand write my stranger’s name and address on that envelope, because I would want him to accept my letter as a personal communication.”
And it makes sense, right? People throw away junk mail because it doesn’t interest them. The solution? Write the types of sales letters that your target customers care about. Send them snail mail that looks personal, as if it were written by a long-lost friend.
5. Lead Magnet
Earlier, we dissected the important of emailing your brides- and grooms-to be.
But how do you collect those email addresses in the first place? By offering a valuable gift—for free. The gift you’ll give them will be a newsletter that offers them insider tips about wedding planning that are known by you and you alone.
This technique is an amazing address-collector. In this way, you’ll be able to capture the interest of random visitors to your site. Then hallelujah! One lead after another will turn into one customer after another.
You’re undoubtedly a social butterfly, right? You would have to be, to go into wedding planning in the first place.
Well, you’re in luck. Because networking was, is and always will be one of the most effective marketing tactics for your business. But you already knew that, didn’t you?
While you may not realize it, you are continually developing and nurturing relationships with countless vendors. And those relationships? All of them make you look like a 5-star business compared to your competitors. The end result is lots of word-of-mouth promotions for you!
You know by now that your service-based business isn’t easy. You’ve undeniably sacrificed blood, sweat and tears just to launch your wedding planning business. And once you understand how to market yourself—even just a little bit—you’ll be able to keep your business above water with far less struggle. Because you are keeping the pipeline of fresh prospects full, you’ll never sink.