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Animal Track Sandals for Kids

Ashiato are children’s clogs with animal footprints.


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How To Do a Marketing Audit

A marketing audit is a structured review of a business’s current marketing activities that is done to ensure that the marketing plan is performing as expected.


THAT’S MY BUSINESS!: Brent & Marie Paugh

In today’s vidcast, Rich Whittle talks with Brent Paugh about his MargaritaTexas drink mix business.


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Unique Marketing: Adopt-A-Guy Boutique

The Adopt A Guy pop-up boutique may now have women shopping on the Street of Happiness in Paris asking one another, how much is that hottie in the window?


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Entrepreneur Stumbles Into Black-Light Parties

Brandon Ross built Abstract Media LLC, his part-time event planning business, in March 2010 by looking for deals on online markets like Craigslist and eBay.


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Niche In Graphic Arts

Chris Bristol has always been drawn to the arts, and now he’s turning that into a career path that blends his talents, the memory of his late parents and a desire to promote Fremont.



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Entrepreneur Goes From Books To Beading

In 2001, Lisa Liddy plunged into growing her book-publishing company, The Printed Page, to take up the slack that followed her husband’s loss of a job in the hospitality industry.


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The Bare Bones Of Entrepreneurship

I said, “Starting is simply about seeing a problem in your life and trying to fix it.


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Niche Biz: Selling to the Godless

Religiosity has declined in the U.S.