All About Weight, a lifestyle and nutrition planning firm endorsed by actress and former Brookside star Jennifer Ellison, is planning a major global expansion.
Founded three years ago by chief executive Alison Wetton, the firm supplies weight-loss consultancy and also prepared meals called Mealpaks. Having made a profit in its first year, according to Wetton, All About Weight is in the process of franchising outlets in Dubai, Australia and Singapore.
‘We are making our website multi-currency and multi-language and have invested about £500,000 in IT systems robust enough to allow us to continue to expand,’ Wetton said.