Run Your Business

Level Up Your Marketing with Effective Gamification Strategies

When people think about marketing gamification, they commonly think about loyalty programs. However, it has moved far beyond simple loyalty programs. Now, it is creeping more and more into other marketing strategies and even product development. Are you leveraging gamification in your marketing strategy? If not, it’s time to level up.

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7 Tips for Choosing the Best CRM for Small Business

It is no secret that a large business begins with a small one. Automating business processes is the first step to making a small business bigger. If human beings must perform all of a business’s processes, business growth can slow or stop altogether. A CRM system (Customer Relationship Management) is a technology designed to help businesses manage their interactions with current and potential customers. A CRM system will help your business to increase sales, optimize marketing activities and improve customer service. It will store all your customer data and the history of your customer interactions. It will also set and enhance business processes and analyze the results, saving resources for further business development. However, many small business owners still doubt their business requires a CRM system.

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3 Ways to Boost Your Car Replacement Parts Business

Automotive businesses have great potential to grow, considering the industry’s steady rise over the past few years. As people look for convenient transportation, car financing has become more accessible. More consumers are also keeping their older vehicles, choosing to do scheduled servicing to prolong their lifespan. These trends all point to a bright future for your car replacement parts business. However, people don’t look for your services until they need them. So the challenge is being the first service provider with a relevant offer. But amidst the sea of competition, how can you tread the waters? Here are some tips for boosting the sales of your car replacement parts business.

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The Benefits of Inventory Management with CMMS Software

Computerized Maintenance Management Software (CMMS) can help improve efficiency of maintenance departments of all sizes. In a nutshell, it prevents the occurrence of maintenance issues that lead to costly repairs. This puts emphasis where it belongs—on proactive maintenance, rather than on reactive maintenance. This type of approach reduces maintenance costs and ensures equipment is kept in good order. Overall, there are several benefits to inventory management with CMMS software.

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How to Use SEO Case Studies to Find the Best Agency for Your Company

You should never agree to work with an SEO agency that shies away from sharing their SEO case studies or other details about their previous and current clients. Why? It just makes good sense to examine an agency’s SEO case studies before you choose to work with them. How else will you be able to determine the quality of their work? However, knowing what to look for in an SEO case study will help you to make an educated decision about which agency you want to work with. In this article, we look at the questions you should be asking.

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Keeping Commercial Spaces Affordable for Local Businesses

Rents for commercial spaces continue to rise for various reasons, and the increase cuts across all communities. However, local businesses in lower-income communities are the worst hit. Local governments have a role to play in protecting the interests of small business owners. Here are some strategies that cities can implement to keep commercial rents affordable for local businesses.

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Turn to SMS for Both Routine Tasks and Irresistible Marketing Solutions

Business has always been a matter of intelligence. Free up your creativity and curiosity by using SMS to take care of your routine tasks. And give your marketing a boost, too, by adding SMS to your marketing plans.

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Why a VPN Is Essential for Your Small Business

A virtual private network, or VPN, can have many uses for small businesses. However, before we get too deep into how a VPN can benefit your business, it’s important to understand what a VPN is and how it works.

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Empowering New York City’s Women Entrepreneurs

Women entrepreneurs are taking ground in the push for equal rights for women in the workplace. For decades, female employees pressed for access to the same opportunities and treatment as their male counterparts. This became especially true as women penetrated some fields that men had dominated for years. But women entrepreneurs do not have to push for their rights in the workplace. Instead, they decide whom to hire and whom to work with in their firms. In New York City in particular, women are succeeding in business because of empowerment programs in place there.

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6 Things Small Businesses Need to Know About Ecommerce in 2018

So you’re looking to take your first tentative steps into the world of online business? Or perhaps you’re already selling in a physical store and want to make the switch to ecommerce instead? From industry growth to payment gateways, this article looks at the most recent trends of 2017 and predicts how you can stay ahead of the pack in the industry this coming year.

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