The Wall Street Journal:

Millions of people are about to descend on the Internet, and competition for their dollars will be tough this year, with money tighter amid a weak economy. You need an online-marketing plan to help you make the most of the season.

Feel overwhelmed? Don’t. There are many easy, yet high-impact, things you can do in the next few weeks that will improve your results once the bustle begins. Here are some of the top tips we gathered from merchants and marketing experts.

Holiday Web traffic usually starts in early November, peaks in the first or second week of December and then comes back to Earth around Dec. 23.

So, now is the time for you to take a look at your Web page and review which elements work and which don’t, says Frans Keylard, director of optimization at Widemile Inc., a Seattle-based company that tests online campaigns to improve performance.

For instance, does a Christmas-tree image keep people on your site longer? Does a free-shipping offer boost sales?

What if you don’t have the resources to do anything complicated on your site? Just be festive and use color and imagery, says Claire Kim, owner of Claire Design, based in Irvine, Calif.

Read more.

Photo by MSDesigns.