A dynamic new online campaign supporting the NUTRILITEâ„¢ brand, featuring international soccer star and Team NUTRILITE spokesman Ronaldinho, launches today at www.EveryKickCounts.com and soccer fans everywhere can play a part.
“The NUTRILITE brand has one of the world’s most well known sports figures in Ronaldinho as a customer and spokesperson – we’re in a unique position to encourage his fans to connect with our common causes and play a part,” said John Dykhouse, Brand Manager for Amway Corporate Marketing.
By simply forwarding the virtual message (or “kick”) to friends, fans automatically trigger a donation to child focused NGOs around the world through the AMWAY ONE BY ONEâ„¢ Campaign for Children.
“As the first ever global ambassador for the One by One Campaign for Children, we are thankful that Ronaldinho is sharing the spotlight once again to benefit children in need” says Kim Drabik, Manager of Amway Corporate Citizenship. “This lifts our philanthropic programs to a new level.”
Logo from Amway.