With the social networking craze showing no sings of slowing down, Flip Flop Shops President Brian Curin and CEO Darin Kraetsch jumped on board to promote the “Free-Your-Toes†movement that they are so passionate about.
Flip Flop Shops, the nation’s first retail chain exclusive to flip flops and sandals, recently introduced a new page to their website titled “the Vibe.†The page contains a variety of social media outlets, including MySpace, Facebook, Twitter and Blogger. By creating a Twitter account titled the Flip Flop Life, complete with characters Jack and Freeman, Curin and Kraetsch have the ability to communicate with flip flop lovers throughout the world and share stories of their adventures.
“We get that today’s generation communicates almost solely via social media outlets,†said Curin (size 10). “The Vibe is designed to expose our passion for flip flops and the lifestyle they promote, while launching our ‘Free-Your-Toes’ Movement to a vast audience in hopes of networking to followers.†Read more.