Freep.com:
Women historically have turned to direct sales to temporarily boost the family income or to bridge the gap between full-time jobs. But as the economy deteriorates, many are finding that these jobs are worth keeping.
Direct sales — home-based selling suggesting the Avon lady or candle parties — is entrepreneurial in nature, with earnings that depend on drive, personality and sales savvy.“Women come and go in this business,” said Sheila Richards, a Butler, N.J.-based zone manager for jewelry designer lia sophia in Wood Dale, Ill., “and some women see the big picture and will build it big.”
Women do about 90% of the selling within the $30.8 billion direct-sales market, hawking clothing, cosmetics, jewelry and skin care. Direct-sale companies say the tough times are increasing their sales force and their revenue as more women with professional backgrounds seek extra income.
Casuals Etcetera Inc. in New York City, direct-sales designer of the upscale Etcetera clothing line sold out of the homes of its sales consultants, has seen “huge increases” in sales force and sales, said President Mary Alice Heape.
“We have more women leaving professional careers,” Heape said, “corporate careers (such as bankers, lawyers and physicians) that are very structured. They want more control over life and time.”
The company initiated a push in July to expand its sales force by 60 in 16 states. Etcetera’s New Jersey and Pennsylvania sales force has grown 90% over the last five years, said Heape.
Logo from Casuals Etcetera Inc.