photo credit: 小猫王

How would you get skittish consumers scared about losing their jobs to buy a new car? If you’re Hyundai Motor Company, you offer them the option to return the car within the first year without negatively affecting their credit.

“So many people have been reluctant to purchase a new vehicle for fear of what the future holds,” said Frank Psyhogios, general manager at Family Hyundai, where sales were down 5 percent last year. “This assuages those fears.”

The insurance program, which poses no risk to lenders, is available on all new Hyundai vehicles and open to everyone regardless of age or employment history, said Bob Ross, sales manager at Family Hyundai.

What insurance could you offer your customers?

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