Mini-Stores Add Up Sales


The New York Times:

CafePress, a Web site that lets users create and sell custom goods, announced a partnership with Sellit to help online retailers peddle their wares in multiple places around the Web.

The tool, called the Sellit ShopBot, allows CafePress’s 6.5 million Web merchants to build a bite-size version of their CafePress shop and embed it on a variety of sites, including the blogging platform TypePad, Friendster, MySpace and Facebook. Web site owners use CafePress to make and sell a variety of customized products that tout their sites.

The mini-stores allow Web browsers to flip through store inventory and re-direct buyers back to the CafePress shop for purchases.

Photo by CafePress.

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