Entrepreneur Finds Her Niche In Salad Dressing

The Sacramento Bee:

It’s a recipe any entrepreneur would salivate over: Find a niche. Add liberal amounts of food industry experience, a dash of chutzpah and a catchy name.

And a great-tasting product doesn’t hurt, either.

Those ingredients have whipped up a hit for Dorene Humason of Folsom. In less than two years, her Chinese-inspired salad dressing mix — Jaden — has landed on hundreds of store shelves across California, including Nugget, Raley’s and Save Mart.

Today, Humason sells about 200 cases a month of dressing packets. She declined to discuss company profits but said she hopes to boost sales to 500 cases a month.

Photo by The Sacramento Bee.

Leave a Comment

Your email address will not be published. Required fields are marked *