The Sacramento Bee:
It’s a recipe any entrepreneur would salivate over: Find a niche. Add liberal amounts of food industry experience, a dash of chutzpah and a catchy name.
And a great-tasting product doesn’t hurt, either.
Those ingredients have whipped up a hit for Dorene Humason of Folsom. In less than two years, her Chinese-inspired salad dressing mix — Jaden — has landed on hundreds of store shelves across California, including Nugget, Raley’s and Save Mart.
Today, Humason sells about 200 cases a month of dressing packets. She declined to discuss company profits but said she hopes to boost sales to 500 cases a month.
Photo by The Sacramento Bee.