What Smart Leaders are Doing

photo credit: Wesley Fryer

Right now, the visionaries among us are engaged in a dual strategy. On the one hand, they’re looking inward to shore up their businesses internally. On the other, they’re looking outward, pouncing on opportunities created by the economic downturn.

Below are some steps that smart leaders are already taking.

Monitor your cash flow. This could be one of the most vital sectors of your business right now. Rethink your sales strategy and categorize your customers. Ramp up your marketing efforts. In a economy where things are so tough, it is very important to get the most out of your marketing plans.

Acquire your competitors customers. Obviously the more customers you have the better your business will do for you. Show your competitors customers that you can offer them better services and products then what they are use to. Most importantly, keep your eyes open. Always be on the constant look out for new ideas and fresh approaches.

What are you doing to better your business this new year?