Despite the economic downturn, demand for healthcare products offered by direct-selling companies remain positive due to the growing health awareness, say industry players.
Hai-O Enterprise Bhd group office support manager Tan Keng Song says the company has not experienced any drop in sales so far, and in fact, the uptake of its healthcare products remains steady.
“Healthcare products are resilient in this state of economy as people are getting more health conscious and prefer natural herbal-based products,†she says.
She says the health supplements category under its direct-selling division achieved a growth of around 10% for the last financial year.
“We will embark on promotional campaigns, product training, road shows, billboard advertising and product sampling and will open more stockist outlets to obtain a wider market coverage,†Tan says.
The company has 13 branches, 30 stockists and four sales points across the country with a ready market of over 80,000 members.
Logo from Hai-O