On Motherâ€™s Day while most mothers were being served breakfast in bed, three entrepreneurial Australian women are not only enjoying being pampered by their families for the day, but also taking much needed time out from their building â€˜Mumpiresâ€™ as they expand their existing businesses into franchise or license models, despite the global recession.
Whilst some say itâ€™s not the economic climate to being doing so Yvette Adams of award winning creative agency The Creative Collective, Leah Squire of award winning family travel agency byokids.com.au and Mandy Hargreaves of Shopping By Appointment who run in-home or at event shopping parties and style consultancy say they believe there is no better time to be expanding their veritable â€˜mothershipsâ€™.
â€œFranchising is actually going through a major growth phase in Australia,â€ says Adams. â€œIBIS World believes that by 2060, more than 60% of Australian businesses will run a franchise model. And you can understand why when people are being made redundant left, right and centre they are seeking security be becoming masters of their own destiny, with more flexible hours which gives them the lifestyle they crave, especially if they are parents. The other key benefit is of course that when you buy into a franchise or license model you are buying into an established and proven brand and business model which increases your chance of success than if you were to go out and start something from scratch because as we all know new businesses have a scarily high failure rate.â€