photo credit: B Mully
MaineBusiness.com had an interesting outlook on how you can use the current recession as a powerful marketing tool for your company. Most of us would and have viewed our economic situation as a bad thing, something to fear and worry over, however, there is a lot of good that can come out of this recession for established and new business.
While yes, the recession has put many people out of work, but those many people still need to make a living somehow and most of them are doing so by starting a new business. This recession is enabling people to find new customers rather than a new job, it is putting off when the baby boomers will be able to retire which is ultimately causing them to stay open for business longer or to start up a new business.
Generation Y is coming into this recession fresh out of school which makes it difficult for them to be placed immediately in a job of their studied field so as a result they are starting new businesses. In short, new businesses are going up everywhere due to the recession which means more business and revenue for our future.
The recession is a problem. But it’s a problem that businesses need to solve. Successful marketing will explain how your business solves the problems created by the recession. This opportunity is there for entrepreneurs young and old.