Inc.:
1. Ecobags.com hired a PR agency to get its products on Oprah. Sales tripled after the company’s reusable grocery bags were featured on the show’s Earth Day episode in April 2007.
2. Since its croissants were featured in a segment as one of “Oprah’s Favorite Things,” Galaxy Desserts sales took off, leading the company to increase its production capacity significantly.
3. At the behest of Oprah’s producers, College Hunks Hauling Junk dispatched 4 trucks and 10 workers to remove stuff from the home of a compulsive hoarder. The company’s web traffic spiked that day, and the segment went smoothly enough that the College Hunks were invited on the show a second time. Now, “when Oprah calls we drop everything,” CEO Nick Friedman says.
4. Online sales of a book light called the LightWedge rose from about $3,500 a day to more than $94,000 a day, after a sleep doctor talked about the product on Oprah. Retail sales at major book chains also saw a healthy increase.
Photo by uweb.ucsb.edu.