CNNMoney.com:

Artfest International, Inc. is pleased to announce that the Company has signed Jen Welter, a five-time International Women’s Football League (IWFL) All-Star, to its board of advisors. Jen Welter is also the first woman athlete whose sports memorabilia will be available to consumers through the Company’s new e-commerce website www.artfestdirect.com. The new site will launch on March 8, 2010, a portion of the proceeds from the sale of Jen Welters sports memorabilia through Arfest’s new e-commerce website will go directly to The Jen Welter Foundation, whose mission is to support other female athletes in the pursuit of their dreams and to help mentor young women.

Jen Welter played nine seasons in the IWFL with three different teams, winning four World Championships, selected All-Pro, and a five-time League All-Star. In addition, Ms. Welter received her B.S. degree in Business from Boston College, a Masters degree in Sport Psychology, and is currently working on her dissertation to receive a PhD in Psychology. Jen is also well respected in the fitness industry, in which she has over 13 years of experience as an aerobics instructor and personal trainer.

“I’m excited about joining the Artfest team,” stated Jen Welter. “This is a great way to not only promote awareness for my foundation, but also allows me the opportunity to connect with fans.”

Logo from Artfest International