Manila Bulletin:
Fullerlife Direct Selling Philippines, Inc.—known mostly for distributing the famous Tupperware home gear—turned over a new leaf with a new name for 2010: Tupperware Brands Philippines. The primary reason of such move is to align the company with its global association to Tupperware Brands.
The company has also revived its renowned Tupperware Parties as part of its marketing and promotions game plan.
The origin of Tupperware Parties stem to the early 1950s, when American women initially started to infiltrate the work force. Basically, Tupperware Parties allowed them to earn an income without leaving domestic duties that much. For quite a long period of time, this strategy became effective for direct selling as this gave women an appropriate house party event to enjoy good conversations with each other while shopping at the same time.
But in today’s fast-paced lifestyle, are Tupperware Parties still a viable strategy when people barely have enough time on their hands? “The Tupperware Parties are still very much alive, except that now we have to tailor fit it with the schedules of the women,†says Perry Mogar, president of Tupperware Brands Philippines.
Logo from Tupperware